Our society places a high value on ‘knowing’. ‘Knowing’ allows us to feel certain and sure and when we feel that way we’re comfortable and happy. Problem is, the more certain that we are that we ‘know’, the less open we are to seeing things in new and different ways. Today’s world is changing quickly. So quickly that it can be hard to keep up with the speed at which customer needs change. So, unless we’re open to admitting that we don’t know, we run the risk of missing important new information and knowledge that will allow us to create the services and products that will best help our customers now and in the future. So, some people believe that ‘what you don’t know can’t hurt you’. Not me! I say, “What you don’t know can’t help you!”
I agree. You need an open mind, try new ideas, and ask your customer what they think. Don’t be so tied to the process be tied to success.