When I’m coaching leaders, I often hear them say, “I hope that we will be able to…reach this year’s sales goals, satisfy our customers, solve our problems…” feel free to substitute anything you’ve heard your leadership saying that they ‘hope’ they will achieve. And whenever I hear a leader say that, I always respond in the same way. I say, “Hope is not a strategy.” Because, I can guarantee, that if you are serious about reaching a goal, ‘hope’ is simply not going to get you there. If you’re a leader, you need to set your organization’s vision, goals and targets and then help your team to create the specific actions that will allow everyone to work together to reach those goals.

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