Go with Purpose! “What’s the purpose? Do you know? Do others?” People that I’m coaching hear me ask these questions all the time. And I ask them, because, unless everyone is extremely clear about why we’re doing whatever we’re doing, and what we expect to accomplish, it’s easy to get off track. Not sure what I mean? Then think about how much time you’ve spent in meetings in which the purpose – the reason for gathering people together, and the required outcome – whether it was a decision or a completed work product – wasn’t clear. Chances are, if everyone wasn’t clear, up-front, on the purpose, then whatever the hoped-for outcome was, probably didn’t occur! And that’s not surprising because, unless we ‘go with purpose’, clearly understanding and communicating the underlying reason and the expected outcome, for everything we do, then all we’re really doing is ‘hoping’ that we’ll achieve ‘something’. So, this week, whether you’re meeting with customers, creating new software or coaching someone, take a few minutes, at the beginning of each activity, to make sure that you, and everyone else, is clear on what you’re doing and why you’re doing it! I hope you have a wonderful week, and ‘go with purpose’!