The branch manager at one of the first jobs I ever had used to quote the John Maxwell saying “People don’t care how much you know until they know how much you care” all the time. Seems simple. For me, though, the question is how do people ‘know you care’? If you’re a leader, is just saying “I care about you” really enough for people to know – and believe – that you care? I don’t think so. For people to really ‘know that you care’, you have to ‘show’ them. And, the best way that I know to ‘show’ someone that you care is to spend time with them. Focused time. Time listening to what they have to say (without constantly looking down to check your phone or watch)…time watching how they do the work they are doing and seeing where the work is difficult for them (without constantly pointing out what they are doing wrong or how you would do it instead)…time with them in their space, and not just in your office. Often, in business, we think that monetary rewards or other material incentives ‘show’ people that we care, and overlook the simple, powerful and human message of caring we share when we spend time truly focused on others. In my experience, if we want the people who work for us to truly care about our customers, and our organization, the only way to get them to care, is to spend our time with them to SHOW that we truly care about them. What do you think? How do you ‘show’ people you care?