How often do you say, “I’ll try to find the time to do that…” (That being whatever it is you don’t seem to be able to find the time to do.) When you hear yourself – or others – say this, I’d like you to substitute, “Let me create the time to do that”. Why? Because although it sometimes doesn’t feel that way, time isn’t in charge of us…we’re in charge of time! Saying “Let me create the time”, reminds us that we CAN – and must – make intentional and deliberate choices about how we spend our precious time. Because, in the end, time is all we have. Figure out what’s really important for your customers, your organization and you. Then deliberately create time for it.